Cold Storage Kids Run

Who They Are

Cold Storage Kids Run is Singapore’s first kids-focused running event – not only giving seasoned child runners a chance to expose themselves to competition, but also serving as a stepping stone for first time runners, introducing them to the world of healthy and active living.

Why They Needed Help

• To bring in a larger pool of participants

• Needed a lead-focused marketing campaign to bring in qualified, paid signups for their annual event, within a few months

Results Achieved

• Brought in 200+ participants signups

• Brought in an ROI of 360% for the event organizers

• Created a big wave of brand publicity for the Cold Storage event